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ITC Ltd. (ITC, Consumer Staples) last closed at ₹269.15 and is down 7.8% over the past 3 months (down 33.6% over 1 year). Downtrend — trading below both its 50-day and 200-day averages. Annualized volatility is 18.5%, against a trailing CAGR of -18.7%. Extending the recent trend line, the model projects roughly down 17.6% over the next ~6 months if the pattern holds. Composite score 25/100 → Reduce / Avoid. This is a trend read on historical prices, not a guarantee.
Last close
₹269.15
1-month change
-5.8%
3-month change
-7.8%
1-year change
-33.6%
Trailing CAGR
-18.7%
Annualized volatility
+18.5%
50-day average
₹282.77
200-day average
₹320.50
~6-month projection
-17.6%
Composite score
25/100

Future potential

What could move ITC from here — general strategic context plus signals from the price trend above.

Could push the price up

  • Non-cigarette FMCG business scaling toward better margins
  • Hotels business demerger unlocking standalone value
  • Agri-business and paperboard/packaging diversification
  • Resilient cigarette cash flows funding new growth bets

Could weigh the price down

  • Punitive tobacco taxation (GST/excise hikes) risk
  • Illicit/duty-evaded cigarette trade eating into market share
  • FMCG margin expansion has been gradual, not guaranteed
  • ESG and regulatory pressure on tobacco products
  • Trading below both its 50- and 200-day averages — a bearish technical backdrop until reclaimed.
  • Down -33.6% over the past year — sentiment has been weak.
  • Recent momentum is weak — short-term price action has been soft.
  • Trailing CAGR is negative (-18.7%) — the multi-year trend has been a drag, not a tailwind.

General strategic context based on the company's known business profile — not real-time news or analyst commentary. Always check the company's latest announcements before investing.

Recent closes

DateCloseVolume
2026-03-27₹294.7022,179,022
2026-03-25₹295.7026,184,716
2026-03-24₹291.2533,335,721
2026-03-23₹290.4531,788,160
2026-03-20₹299.9558,679,529
2026-03-19₹298.0017,851,126
2026-03-18₹304.0516,702,554
2026-03-17₹304.8525,649,286
2026-03-16₹308.2537,472,204
2026-03-13₹301.4525,659,996
2026-03-12₹304.1023,319,679
2026-03-11₹309.0014,842,485
2026-03-10₹309.0518,352,950
2026-03-09₹306.0014,084,931
2026-03-06₹309.7021,288,269

This is a trend read on historical prices (momentum, moving averages, volatility, a linear projection of the recent trend) — not a guarantee of future performance. Educational analysis, not financial advice.